Zach Margolis

Instagram Rules

These are the arbitrary rules I keep to for my Instagram account.


  1. Square crop only
  2. Shot on phone
  3. No filter
  4. No videos
  5. No latergram


  1. Be as sharp as possible
  2. Use the horizon
  3. Have no people
  4. Minimize hashtags
  5. Tag locations sparingly

The account doesn’t perfectly conform to these rules, especially in my older photos (that use filters or have people), but I feel like it’s more important to leave the old photos up than to take them down for the sake of purity.


Just reverse and email: moc.liamg@silogrambz


Zach Margolis, 2024